Madison Cards announces worldwide exclusive on Shuffle Playing Cards by Steven Frayne (fka Dynamo)

It started with a shuffle.

Madison Cards is proud to announce worldwide exclusive distribution of SHUFFLE Playing Cards by Steven Frayne, the internationally renowned magician and artist formerly known as Dynamo.

This marks the first official product release from Steven Frayne’s new SHUFFLE lifestyle brand — beginning with a premium deck of USPCC Bicycle playing cards designed for magicians, card handlers, collectors, and anyone inspired by the art of magic tricks or sleight of hand.

A New Era of Magic Cards

Before the television specials. Before the global tours. Before the name Dynamo became synonymous with groundbreaking street magic and unforgettable magic tricks — it started with a shuffle.

Steven Frayne’s journey into magic began with cards in motion. SHUFFLE captures that origin story in paper and ink, transforming it into a bold, modern deck built for card lovers. 

Designed for Magic, Built for Movement

The SHUFFLE Playing Cards, designed by Beau Cremer, feature a bold black design framed by a crisp white border, surrounding the image of Steven Frayne’s hands mid-flourish. A subtle red cross takes centre stage — a reminder that even in precision, there is always room for mystery.

The flourish motif continues through the deck, including a signature Ace of Spades and the world’s first “Flourishing Jack of Spades.” Whether you’re performing close-up routines, practising sleight of hand, or building a collection of iconic magic cards, SHUFFLE is designed to look striking in performance and feel powerful in hand.

Magicians searching for distinctive magic playing cards will find SHUFFLE ideal for:

• Street magic
• Close-up performance
• Card flourishes and cardistry
• Visual sleight-of-hand routines
• Professional practice sessions
• Premium collector display

Exclusive Worldwide Distribution

Madison Cards holds the sole worldwide distribution rights for SHUFFLE Playing Cards. This means magicians, collectors, and fans of modern magic across the globe can purchase the deck exclusively via Madison Cards.

SHUFFLE is available in multiple editions, making it a versatile release for both performers and collectors:

• Standard Deck
• Fine Stripper Edition (custom modified for deceptive magic techniques)
• Collector’s Box Set (one unsigned deck and one deck signed by Steven Frayne, in bespoke presentation box)
• Brick Option (12 decks for the price of 11)

From everyday handling to professional magic tricks, SHUFFLE is both a performance tool and a premium collector’s release from one of the most recognisable names in modern magic.

A Full Circle Moment in Modern Magic

Steven Frayne and Daniel Madison first connected early in their journeys through the world of magic cards and flourishes. A shared obsession with sleight of hand evolved into creative respect — and now collaboration.

With SHUFFLE, Steven Frayne launches a new chapter. Madison Cards is proud to deliver this debut release to the global magic community.

Because before the fame, before the global stages, before the world knew the name — it started with a shuffle.

Media Enquiries

Madison Cards
Email: team@madison.cards

Steven Frayne Representation
Email: millicent.greenwood@ymugroup.com