Legal Company Information

Legal Entity: Madison Enterprises (Global) LLP

Company Registration Number: OC452966

Registered Address:
Palma House
Clay Dry, Bojea
St Austell
Cornwall
PL25 5GJ
United Kingdom

Email: team@madison.cards

Company details can be verified via the UK Companies House register:
View Madison Enterprises Global LLP on Companies House

Our Story

Madison Cards was founded to bring together decades of experience in the world of sleight of hand, card magic, and professional gambling techniques.

The company was established in 2024 to expand the reach of the work of Daniel Madison, one of the most influential figures in modern sleight-of-hand card magic. Madison has spent over three decades developing techniques, tools, and training materials used by magicians and card mechanics around the world.

What began as a passion for cards and deception evolved into a global community of practitioners who study the art of sleight of hand, gambling techniques, and card mastery.

Today, Madison Cards produces professional playing cards, magic tools, tutorials, and collector editions while continuing to support the global community that made the brand possible.

Daniel Madison

Daniel Madison is widely regarded as one of the most influential sleight-of-hand artists of the modern era. With more than 30 years of experience, Madison has helped shape contemporary card magic through his innovations, teaching, and collaborations.

Often described as "Magic Royalty" or "the Professor", Madison has spent decades refining the deceptive arts and teaching the techniques used by professional magicians, card mechanics, and advantage players.

His expertise has led to collaborations and work with some of the most recognisable names in magic and entertainment, including:

• David Blaine
• Chris Ramsay
  
• Steven Frayne (formerly Dynamo)
• Peter McKinnon

Madison's innovations in gambling sleight of hand have also been recognised by leading gambling expert Steve Forte, author of Gambling Sleight of Hand – Forte Years of Research.

Beyond performance, Madison has dedicated much of his career to teaching the art of card mastery through tutorials, books, and online communities that reach thousands of students worldwide.

Collaborations & Craftsmanship

Madison Cards works with leading creators and manufacturers across the industry to produce exceptional playing cards and sleight-of-hand tools.

Collaborators include respected creators and partners such as:

• The House of Tables – premium gaming surfaces and casino-grade craftsmanship
• Eoin O'Hare – founder of The Perfect Shuffle
• Leading playing card manufacturers including USPCC and Cartamundi

These collaborations allow us to deliver products that meet the highest standards of quality demanded by professional magicians, cardists, and collectors.

Supporting the Card Community

Madison Cards exists not only to sell playing cards, but to support the global community that studies and practices the art of sleight of hand.

Over the years Daniel Madison has built and supported several communities dedicated to the mastery of cards, including:

• The 52 – a global community of card artists and magicians
• The Malliance – an underground collective of card mechanics and practitioners
• The Sleight Club – an online membership community dedicated to learning sleight of hand

Through these communities, thousands of students have learned the craft of card manipulation and gambling sleights.

The Madison Library

The Madison Library is one of the most extensive collections of sleight-of-hand tutorials available online.

Containing hundreds of hours of instruction, the library was created with one purpose: to make the knowledge of sleight of hand accessible to anyone who wishes to learn.

Unlike many magicians who closely guard their methods, Madison believes in sharing knowledge so that new generations of artists can continue to push the craft forward.

The Madison Foundation

The Madison Foundation supports emerging artists and designers who wish to bring new playing cards, magic effects, or sleight-of-hand tools to market.

Through subsidised design, production, and distribution support, the foundation helps new creators turn ideas into real products that can reach the global card community.

It reflects Madison’s long-standing belief that the future of the art depends on supporting the next generation of creators.

Our Values

• Authenticity – honouring the true traditions of sleight of hand and the deceptive arts.
• Mastery – believing that real skill is built through practice, discipline, and dedication.
• Creativity – encouraging innovation in card design, magic techniques, and performance.
• Practice Over Perfection – recognising that mastery comes from repetition and commitment.
• Accessibility – making high-quality tools and education available to anyone who wants to learn.
• Community – supporting the global network of magicians, cardists, collectors, and enthusiasts.
• Value – delivering the best possible playing cards and tools at the best possible price.

Why Customers Trust Madison Cards

• Fast Fulfilment – 96% of orders are shipped within 48 hours.
• Human Customer Support – our team personally responds to customer enquiries.
• Certificates of Authenticity – rare, collectible, and legacy decks include authentication documentation.
• Madison Price Promise – if you find a lower price online for USPCC or Cartamundi products (including Bicycle, Bee, Tally-Ho, or Copag decks), we will refund the difference.
• Trusted by Professionals – our products are used by working magicians, cardists, and collectors worldwide.
• Industry Collaborations – Madison works with respected creators, performers, and manufacturers across the magic and playing card industries.

Join the Community

Madison Cards is more than a store. It is part of a worldwide movement dedicated to the mastery of cards.

Whether you are a magician, cardist, collector, or simply someone who appreciates the beauty of a well-made deck, we invite you to explore the craft with us.

For enquiries, partnerships, or customer support please contact:

Email: team@madison.cards