NEWS on the way, check this VIDEO UPDATE for details.

NEWS on the way

NEWS on the way, check this VIDEO UPDATE for details.

Stay close to The MALLIANCE for regular updates...

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We have a legal obligation to prevent any discussions that include confidential order details on the social networks... Our responsibility to maintain customer and transaction privacy includes preventing, deleting, reporting and / or blocking any correspondence, enquiries or discussions that include customer transaction information on the social networks. Most key-words or phases are recognised and removed / blocked automatically.

All of our digital content is delivered securely and immediately via All physical items are shipped via Royal Mail 1st Class / Priority Airmail within 48 Hours unless stated otherwise. This does not apply to Pre-Orders. Please note that tracking is only provided to those who requested during checkout. Royal Mail state that non-UK orders should allow 28 days for delivery, however, international deliveries typically arrive within 14 days All of my printed publications are managed and fulfilled by my publishers directly, at or at Amazon.

As the digital and written format of teaching Deceptive Methods, Magic and Sleight-of-Hand is the sharing of highly-sensitive information, all of my publications are NON-REFUNDABLE. Once you have access to information, it belongs to you and there is no possible way to return it. Lost or damaged physical orders will be replaced / refunded pending proof. I will happily refund unopened and undamaged playing cards and or books returned.


The terms & conditions set forth below (the "terms") govern your use of this site located at on the world wide web (the "site") of (“”), & are legally binding on you. If you do not agree with any of these terms, do not access or otherwise use this site or any information contained on the site. Your use of the site shall be deemed to be your agreement to abide by each of the terms set forth below.

My service is providing training in sleight of hand through the medium of printed and digital books and digital videos.  I also sell a deck of playing cards.

By ordering items from you are agreeing to provide us with your billing information, credit or debit card details so that we can successfully process your order.  Please note that we will never sell or give any of your personal information to anyone and will not store any of your personal or financial details in any way.  The information we gather is used to provide better service & information to you, our customer.  When ordering from us you will provide your payment details only for the item/s you have chosen to purchase, your details will be used to generate a transaction to allow us to receive payment and to provide you with your purchased item/s.  For every transaction, a transaction ID will be processed which will identify your purchase and payment and can be used by for any queries you may have with your transaction.

For all enquiries, please contact us at

The price of each product is listed at the bottom of each item page aside the BUY NOW button. All prices are GBP - Great British Pound.

All products will be posted either 1st class or by Airmail via Royal Mail. We aim to send orders the next day but all expected delivery dates are clearly on each item page. Items will only be sent with tracking information if requested. 

Once a purchase has been made we can only offer refunds on items that have not been delivered or items that have been delivered damaged.  As the digital and written format of teaching Deceptive Methods, Magic and Sleight-of-Hand is the sharing of highly-sensitive and secretive information, all of our products are strictly NON-REFUNDABLE. Once you have access to information, that information then belongs to you and there is no possible way to return it. This is basic logic, yet HAS to be stated here, it's madness! And lost or damaged physical orders will be replaced / refunded pending proof. We will also refund unopened and undamaged playing cards and or books returned to us .

We request information from the user on our order form. Here a user must provide contact information (like name & shipping address) & financial information (like credit card number, expiration date). This information is used for billing purposes & to fulfil a customer's order. If we have trouble processing an order, this contact information is used to get in touch with the customer.

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This site may be linked to other sites on the world wide web or internet which are not under the control of or maintained by Such links do not constitute an endorsement by of those sites. You acknowledge that is providing these links to you only as a convenience, & further agree that is not responsible for the content of such sites. Your use of other sites is subject to the terms of use & privacy policies located on the linked sites.

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A. As a account holder you may submit video content ("user videos") & textual content ("user comments"). User videos & user comments are collectively referred to as "user submissions." you understand that whether or not such user submissions are published, does not guarantee any confidentiality with respect to any user submissions.
b. You shall be solely responsible for your own user submissions & the consequences of posting or publishing them. In connection with user submissions, you affirm, represent, and/or warrant that: you own or have the necessary licenses, rights, consents, & permissions to use & authorise to use all patent, trademark, trade secret, copyright or other proprietary rights in & to any & all user submissions to enable inclusion & use of the user submissions in the manner contemplated by the website & these terms of service.
c. For clarity, you retain all of your ownership rights in your user submissions. However, by submitting user submissions to, you hereby grant a worldwide, non-exclusive, royalty-free, sub-licensable & transferable license to use, reproduce, distribute, prepare derivative works of, display, & perform the user submissions in connection with the website & Daniel Madison’ (and its successors' & affiliates') business, including without limitation for promoting & redistributing part or all of the website (and derivative works thereof) in any media formats & through any media channels.  You also hereby grant each user of the website a non-exclusive license to access your user submissions through the website, & to use, reproduce, distribute, display & perform such user submissions as permitted through the functionality of the website & under these terms of service. The above licenses granted by you in user videos terminate within a commercially reasonable time after you remove or delete your user videos from the service. You understand & agree, however, that may retain, but not display, distribute, or perform, server copies of user submissions that have been removed or deleted. The above licenses granted by you in user comments are perpetual & irrevocable.
d. In connection with user submissions, you further agree that you will not submit material that is copyrighted, protected by trade secret or otherwise subject to third party proprietary rights, including privacy & publicity rights, unless you are the owner of such rights or have permission from their rightful owner to post the material & to grant all of the license rights granted herein. 
f. does not endorse any user submission or any opinion, recommendation, or advice expressed therein, & expressly disclaims any & all liability in connection with user submissions. does not permit copyright infringing activities & infringement of intellectual property rights on its website, & will remove all content & user submissions if properly notified that such content or user submission infringes on another's intellectual property rights. reserves the right to remove content & user submissions without prior notice.

A. If you are a copyright owner or an agent thereof & believe that any user submission or other content infringes upon your copyrights, you may submit a notification pursuant to the digital millennium copyright act ("dmca") by providing our copyright agent with the following information in writing (see 17 u.s.c 512(c)(3) for further detail):
• a physical or electronic signature of a person authorised to act on behalf of the owner of an exclusive right that is allegedly infringed;
• identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that site;• identification of the material that is claimed to be infringing or to be the subject of infringing activity & that is to be removed or access to which is to be disabled & information reasonably sufficient to permit the service provider to locate the material;• information reasonably sufficient to permit the service provider to contact you, such as an address, telephone number, and, if available, an electronic mail;• a statement that you have a good faith belief that use of the material in the manner complained of is not authorised by the copyright owner, its agent, or the law; and• a statement that the information in the notification is accurate, & under penalty of perjury, that you are authorised to act on behalf of the owner of an exclusive right that is allegedly infringed. designated copyright agent to receive notifications of claimed infringement is: Daniel Madison's email: For clarity, only dmca notices should go to the copyright agent; any other feedback, comments, requests for technical support, & other communications should be directed to You acknowledge that if you fail to comply with all of the requirements of this section 5(d), your dmca notice may not be valid.
B. Counter-notice. If you believe that your user submission that was removed (or to which access was disabled) is not infringing, or that you have the authorisation from the copyright owner, the copyright owner's agent, or pursuant to the law, to post & use the content in your user submission, you may send a counter-notice containing the following information to the copyright agent: 
• your physical or electronic signature;
• identification of the content that has been removed or to which access has been disabled & the location at which the content appeared before it was removed or disabled;• a statement that you have a good faith belief that the content was removed or disabled as a result of mistake or a misidentification of the content; and• your name, address, telephone number, & e-mail address, a statement that you consent to the jurisdiction of court & a statement that you will accept service of process from the person who provided notification of the alleged infringement.
If a counter-notice is received by the copyright agent, may send a copy of the counter-notice to the original complaining party informing that person that it may replace the removed content or cease disabling it in 10 business days. Unless the copyright owner files an action seeking a court order against the content provider, member or user, the removed content may be replaced, or access to it restored, in 10 to 14 business days or more after receipt of the counter-notice, at MADISON PLAYING CARDS sole discretion.

You acknowledge & agree that this site may include certain errors, omissions, outdated information which may affect the quality of the materials & the third party content. You acknowledge that neither the materials nor the third party content have been independently verified or authenticated in whole or in part by, & agree that does not warrant the accuracy or timeliness of the materials or the third party content, & further agree that has no liability for any errors or omissions in the materials & the third party content, whether provided by or its licensors., for itself & each of its licensors, makes no representations, warranties, or guarantees as to the quality, suitability, truth, accuracy or completeness of any information or material contained on the site, including without limitation the materials & the third party content. Unless otherwise explicitly stated, to the maximum extent permitted by applicable law, the site & any information or material contained on the site is provided to you on an "as is" & “where-is” basis, & is for personal use only. All conditions, representations & warranties, whether express, implied, statutory or otherwise, including any implied warranty of merchantability, fitness for a particular purpose, or non-infringement of third party rights, are hereby disclaimed.


To the maximum extent permitted by applicable law, shall not be liable to you or a third party claiming through you for any damages or liabilities suffered as a result of your displaying, copying, or downloading any information, or material or third party content contained on the site. In no event shall be liable to you or any third party for any indirect, extraordinary, exemplary, punitive, special, incidental, or consequential damages (including loss of data, revenue, profits, use or other economic advantage) however arising, whether for breach or in tort, even if has been previously advised of the possibility of such damage.

Certain jurisdictions do not allow the exclusion of implied warranties or limitation of liability for incidental or consequential damages, so the exclusions set forth above may not apply to you.

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This web site may contain links to other sites. Please be aware that we Are not responsible for the privacy practices of such other sites. We encourage our users to read the privacy statements of each & every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this web site.

If a user wishes to subscribe to our newsletter, we ask for contact information such as name & email address.

From time to time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary & the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name & shipping address), & demographic information (such as zip code, age level). Contact information will be used to notify the winners & award prizes. Survey information will be used for purposes of monitoring or improving the use & satisfaction of this site.

SECURITY takes every precaution to protect our users' information. When you submit sensitive information via the web site, your information is protected both online & off-line. When you enter sensitive information (such as credit card number and/or social security number), that information is encrypted & is protected with the best encryption software in the industry - ssl. While on a secure page, such as our order form, the padlock icon on the bottom of web browsers such as netscape navigator & microsoft internet explorer becomes locked, as opposed to un-locked, or open, when you are just 'surfing'. While we use ssl encryption to protect sensitive information online, we also do everything in our power to protect customer information off-line. All of our customers' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific task (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. Our employees must use password-protected screen-savers when they leave their desk. When they return, they must re-enter their password to re-gain access to your information. Furthermore, all employees are kept up-to-date on our security & privacy practices. Finally, the servers that we store personally identifiable information on are kept in a secure environment, protected by a firewall.

In order for this web site to properly fulfil its obligation to our customers, it is necessary for us to supplement the information we receive with information from 3rd party sources.

We send all new members a welcome email to verify password & username. Established members will occasionally receive information on products, services, special deals, & a newsletter. Out of respect for the privacy of our users we present the option to not receive these types of communications. Please see our choice & opt-out below.

Our users are given the opportunity to 'opt-out' of having their information used for purposes not directly related to our site at the point where we ask for the information.  Users who no longer wish to receive our newsletter or promotional materials from may opt-out of receiving these communications by choosing the un-subscribe option at the bottom of each newsletter.  Users of our site are always notified when their information is being collected by any outside parties other than those mentioned in this privacy policy above. We do this so our users can make an informed choice as to whether or not they should proceed with services that require an outside party.

We also send the user site & service announcement updates. Members are not able to un-subscribe from service announcements, which contain important information about the service. We communicate with the user to provide requested services & in regards to issues relating to their account via email or phone. Correction/updating personal information: If a user's personally identifiable information changes (such as your zip code), or if a user no longer desires our service, we will endeavour to provide a way to correct, update or remove that user's personal data provided to us. This can usually be done at the my account page, or by emailing or calling customer support.

Due to high order volume, an item may go out of stock before we're able to remove it from our site. If this happens, we will notify you personally using the phone number or email address you have provided. Also, although we make every attempt to maintain accuracy, human errors happen from time to time. We cannot honour inaccurate or erroneous price listings. If you see an error, please report it to:

If we decide to change our privacy policy, we will post notification of those changes on our site so our users are always aware of what information we collect, how we use it, & under what circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email. Users will have a choice as to whether or not we use their information in this different manner. We will use information in accordance with the privacy policy under which the information was collected.

All photography for is copyright to Daniel Madison.

For all enquiries, please contact us at  As we do not ave a customer service telephone number, you can also contact us by mail by MADISON. KIRKFIELDS IND EST.  KIRK LANE.  STUDIO 9 of CLUBS.  LS19 7LX.  UK.

As always, I never claim to be the original inventor or creator of my magic, deceptive methods or sleight-of-hand techniques, I only ever claim to have discovered and developed my magic and performances, in isolation, in an unorthodox manner, away from magic and magicians - a conscious decision made long ago in an attempt to always create, discover and develop original ideas that have not been swayed, misguided, or inadvertently influenced by other artists / creators.
Any likenesses or similarities with the work or creations of other magicians, creators or artists are purely coincidental.  I believe that there is nothing new under the sun…  When likeminded artists with similar ambitions attempt to achieve all of the wonderful and amazing things that are possible with a deck of playing cards, obviously similarities will occur and similar problem-solving individuals, will inevitably reach the same conclusions and arrive at the same destinations.  It then becomes a matter of ‘who came first?’  The chicken, it was the chicken.
Before sharing or publishing my creations and discoveries, I always call upon a few close people who help me research so that if any similarities ever occur, I can correctly acknowledge, credit or remove where appropriate.  Should my work, creations or publications share any likenesses that are not acknowledged or credited correctly, there is usually a justified reason, however, I do aim to credit and acknowledge correctly and accordingly so please, let me know if you believe that I have missed or not acknowledged when and where I should have…  I am always learning and in my plight to advance the practice and performance of magic as an art, I will always do the right thing and offer thanks, credit and acknowledgments.