FOR IMMEDIATE RELEASE
Craig Frost Announced as New Owner of MADISON.CARDS
May 8, 2025 — MADISON.CARDS, the world-renowned home of Daniel Madison’s groundbreaking playing cards, tutorials, and magic merchandise, is thrilled to announce a bold new chapter: Craig Frost is officially the new owner and operator of MADISON.CARDS.
After partnering with Daniel Madison ten months ago to help steer the business side of the operation, Craig has now purchased the website outright and will be taking the helm going forward. This exciting development marks a fresh era for MADISON.CARDS, bringing a wave of new energy, expanded offerings, and enhanced service to its global customer base.
“I am incredibly honoured to be entrusted with the exclusive rights to Daniel’s legendary product range,” said Craig Frost. “Daniel will continue to design playing cards, tutorials, and merchandise exclusively for MADISON.CARDS, ensuring that the creativity, innovation, and uncompromising quality fans have come to love will continue without interruption.”
Daniel Madison added, "Craig has been running the website for the past 10 months so it made perfect sense to make that official. I'm mad happy about the deck design projects, collaborations and partnerships that are planned for madison.cards. This move will allow me to focus on what I do best - creating and sharing ideas and tutorials via The Madison Library, The Sleight Club and YouTube."
Under Craig’s leadership, MADISON.CARDS will roll out immediate customer benefits, including:
- Significant reductions in the price of playing cards
- Regular special offers and promotions
- Next-day shipping on all in-stock items
- An expanded catalogue featuring a wider range of playing cards and accessories, including exclusive offerings from household names like David Blaine, Chris Ramsay, and the United States Playing Card Company (USPCC).
Craig will continue to work hand-in-hand with Daniel Madison on key ventures such as:
- The Madison Foundation — a groundbreaking platform supporting independent artists and performers in bringing their unique creations to market, from custom decks and tricks to tutorials and tools.
- The Madison Library — an exclusive subscription service (£11 per month) granting members full access to Daniel Madison’s legendary archive of video tutorials and expert instruction.
To kick off this new chapter, MADISON.CARDS will be hosting a huge opening sale from May 8–12, 2025, offering:
- Up to 70% off playing cards
- A free deck of Enigma playing cards (from one of MADISON.CARDS’ indie designers) on all orders over £50
- Free shipping on all orders over £100
Craig Frost shared his thanks to the community, saying, “Thank you for your continued support — we are excited to serve you better than ever and can’t wait to show you what’s coming next!”
For more information, visit www.madison.cards
Press Contact:
team@madison.cards